My Journey with GMB Cleanup: A Personal Encounter Starting my local SEO journey, I quickly realized that managing my Google My Business (GMB) profile was more intricate than I initially thought. I remember the first time I overlooked a duplicate listing, which led to confusing customer reviews and diluted my local search rankings. That experience taught me the importance of regular GMB cleanup, inspiring me to delve deeper into effective strategies to optimize my profile and improve my local visibility. Why GMB Cleanup Matters More Than Ever In my experience, a cluttered or inconsistent GMB profile can seriously hinder your local SEO efforts. Google’s algorithm favors accurate and up-to-date information,…